Just breathe

I get it — COVID is prompting businesses of all kinds to rethink how to keep things running in these times — and yes, IMPACT included.

There’s not exactly a guidebook for how to handle marketing in times of a global pandemic, so we’re all in this together to figure it out.

But take a deep breath with me.

One step at a time.

There are best practices that we already know. We just need to be reminded how they can be applied to the crisis we’re in.

More importantly, it’s essential to remember now more than ever — we are all prospects and consumers, too. We know what makes us feel good or not good.

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By Zack Williamson

Zack enjoys writing about a wide range of topics from business process consulting and International manpower logistics to digital media and internet marketing. That being said, some people visit his blog to check out the occasional rant about politics, health, music and more.