When it comes to business process outsourcing Philippines and India are usually the first countries to come to mind. This is no surprise since they have more than a adequate number of skilled workers with a good grasp of the English language. Those generalities are pretty much where the similarities end when outsourcing to Philippines or India. Past events in each of the countries have shaped the cultures differently which in return separates them as far as skills in the BPO industry. The Philippines culture has characteristics that lineup really well with customer service and voice type outsourcing while India tends to do better with the technological stuff like software development.
The literacy rate in the Philippines is above 97% and will only increase once the newly adopted K-12 education system starts to take its toll. English is the primary language used in schools and the Philippines consistently is at the top of the list of countries in business English proficiency. Philippines has a strong link to Western culture and their English has more of an American accent since they were once colonized by America. Philippines is the most favored offshore destinations for outsourcing voice operations. Filipinos are customer-oriented so the outsourcing operations specialize in customer support serves and has become a favorite among famous companies like Sprint and Amazon.
English in India has more of an British type of accent since they were colonized by Britain for so long. Over 60% of UK companies are outsourcing some or all of their work to India. India’s education system is also like Britain’s where it tends to focus more on mathematics and sciences. This makes India the first choice when outsourcing software development. The National Association of Software & Service Companies (NASSCOM) reported that almost half of all Fortune 500 companies choose to outsource software development to Indian outsourcing firms. Ford and Cisco are a couple of the most popular companies that outsource software development to India.
When choosing whether to outsource to either the Philippines or India it comes down to what kind of services the client needs. A small consideration should also be given to the different types of accents when outsourcing voice services. Philippines for the most part speaks American English while India speaks more like the English in the UK. Philippines is usually the best bet for customer service outsourcing. India has a pretty type grip as the go to spot for IT and software development outsourcing. As the competition gets stiffer though both countries are closing the gap on all business process outsourcing services and it makes for an even better experience to the clients when outsourcing to Philippines or India.