Development of mobile apps continues to get bigger and bigger thanks to a new generation of development frameworks, server hosting services and affordable UI design tools. Consumers are using mobile apps in massive numbers and downloaded approximately 197 billion of them in the year 2017. Usage of mobile applications in the enterprise sphere is also rising since companies are under extreme pressure to accommodate mobile work styles and increase customer engagement.
Organizations are relying more and more on mobile solutions to facilitate business processes, provide training and communicate with employees and partners. Mobile apps are used to assist service and sales personnel in the field and serve as way of accessing business intelligence. Mobile apps have become the standard for operations and business processes in companies around the world. In fact companies that have implemented mobile applications in their operations immediately see increased productivity, reduced paperwork and an increase in revenue.
Mobile applications give businesses continuous access anytime and anywhere to employees and customers over any type of mobile device. When adopting a mobile application it is imperative that the app performs exactly as it is designed to. Mobile apps need to be responsive, reliable and stable. The first impression is everything to prevent the application being downloaded by the user then used once then deleted. This download and drop event occurs in about 70% of mobile applications.
Organizations of all sizes are not doing enough to properly test and monitor their mobile applications before releasing them to the public. 47% of mobile users encountered a problem when accessing an application on their phones or tablets, the most common being slow load times. Poor mobile user experiences has a severe impact to the bottom line by losing customers, losing revenue, increasing marketing costs and receiving negative reviews on social media.
Ensuring quality mobile user experiences and returning customers has never been so critical to a business’s success. In the United States alone about 90% of adults are using their smartphones multiple times throughout the day. 68% of adults are actively using mobile applications every day. A mobile app is probably not going to save a business from going under but it definitely secures a strong presence in the company’s perspective industry. The convenience factor coupled with taking advantage of cool rapidly evolving technology places businesses on the forefront of the industry. In today’s day and age it is a necessity that businesses have some type of mobile application that is tied to their company.